The new managing director of quirky gifts etailer Firebox Paul Zimmerman has said he will seek to expand the etailer’s offer into new categories and launch a social media site as he took the helm this week.

Zimmerman, who was previously head of business development at and worked for Amazon UK in its entertainment team for four years, took over from Christian Robinson who has left the company after 12 years.
Zimmerman said he would look to add to its offer in terms of categories that could include hobbies and leisure.

He said that Firebox engaged with social media from an early stage with a Facebook page that now has 31,000 followers and Twitter and said he would now look at launching its own social media site.