Net-a-Porter has launched its designer outlet site, Theoutnet.com.
The site will sell more than 200 luxury brands including Diane von Furstenberg, Christian Louboutin and Miu Miu, offering up to 60 per cent off products.
The Outnet director Stephanie Phair said: “This is a new adventure in online outlet shopping and we have been delighted with the response to Theoutnet.com so far. It’s only the beginning - our calendar of activity for the next six months is packed with weekly product launches, exciting events and the very best of previous seasons’ collections. With our fashion-forward approach, edited selection and chic format we will continue to provide savvy shoppers with something new at a great price.”
Net-a-Porter said it will add new products each week and have one-off and “Pop-up” Sales for site visitors.
Net-a-Porter said that 150,000 customers have registered pre-launch.