Luxury e-tailer Net-a-Porter has become the latest to take advantage of new mobile phone technology, with an application for Apple’s iPhone and iPod Touch that enables users to shop on the go from their mobile devices.

The application allows customers to read the Net-a-Porter customer magazine, browse products, add items to a wish list and email them to friends. Shoppers will also be able to access product size and measurement information and email fashion advisers for guidance on sizing, fit and style.

Net-a-Porter chairman and founder Natalie Massenet said: “Net-App gives the customer the ability to shop the world’s most sought-after products and brands 24/7, no matter where she is in the world, directly from her iPhone or iPod Touch. She will never miss a thing.”

Other fashion retailers, including Oasis, have launched similar applications to allow customers to browse products when they are on the move.