Littlewoods is to launch the next episode of its Facebook TV show, focusing this time on gadget gift ideas for Christmas.
The latest instalment of Littlewoods Live, which made its debut in June, will air on the social network tomorrow (October 24) at 9pm. The show will also be available to stream live on the retailer’s website and broadcast on mobile.
During the hour-long show host Suzi Perry, the former presenter of The Gadget Show, will highlight affordable gadget gift ideas for the festive season. A panel of ‘Littlewoods mums’ will test and review gadgets.
Produced by social media branded content specialist dot.talent, the programme will also offer viewers the chance to submit questions to Perry and enter competitions to win prizes.
According to the Shop Direct-owned retailer, the previous instalment of Littlewoods Live, focusing on homewares, helped smash the retailer’s previous sales record for a launch in the range by 292%, while traffic to homewares was up almost 300% compared with the first week of traffic for similar collections.
This time the retailer has also appointed conversion specialist myThings to help boost viewer numbers and engagement during the broadcast, including targeting 500,000 female smartphone and tablet users between 25-45 with online banner ads before the show airs.