Young-fashion brand Lipsy is to relaunch its website using parent Next’s e-commerce platform less than a year after its existing site going live.
Lipsy, which was bought by Next in October last year, has hired a team of web developers and will also work with digital agency Enable Interactive to create a new design and user experience for the site by autumn.
Lipsy e-commerce director Kristine Kirby said the move to Next’s e-commerce platform made sense as it has been built using the same Microsoft technology as Lipsy’s existing site, run by Snow Valley.
Kirby insisted Lipsy will retain ownership of the site, despite leveraging Next’s platform. She added that the new site will allow Lipsy more control, with the ability to make changes in-house.
Lipsy launched its existing site in November last year, which was designed as both a transactional channel and a source of fashion advice and product information.
Kirby said Lipsy’s e-commerce operation has already utilised Next’s services, such as its fulfilment infrastructure, which means Lipsy can offer a next-day delivery service to most of the country. Lipsy has also set up a team at Next’s customer service centre, which allows the brand to offer extended customer support opening hours.