Online giant eBay opened the door to it Social Shopping pop-up store in Covent Garden today, which features screens displaying up to the minute social media trends for the top gifts this Christmas.

The store, which is open until Sunday December 2 - coinciding with its peak shopping period, features no products but a range of QR codes and augmented reality features for shoppers to see and buy products using mobile devices.

eBay forecasts that 30% of its most popular Christmas products will be bought via a smartphone this year.