As Tesco reveals plans to enter the tablet market, with its own device set to launch before Christmas, Retail Week looks at the market.
In the second quarter, 34.2m shipments of tablets were made worldwide representing a 43% year-on-year rise, according to research firm Canalys.
Apple holds 42.7% of the global tablet market shipping 14.6m tablets in the second quarter. However, the share slipped from 71.2% last year.
Samsung holds the second largest global share with 21.6% of the market, shipping 7.4m tablets in the second quarter. Amazon holds 4.5% of the market.
The number of searches for retail products and stores on tablets rose by 132% in the second quarter as the multi-screening phenomenon grows, the BRC-Google Online Retail Monitor reported last month.
The average price of Amazon’s Kindle Fire which The Sunday Times reported will be similar to Tesco’s tablet. Retailers including Argos already have own brand tablets and WH Smith has an exclusive tie-up with Kobo.
Dixons chief executive Seb James said: “Less than a third of UK households now have a tablet and we also think these are personal devices so there’s lots of road left in this particular product.” Dixons sells a raft of tablets including the iPad, Nexus 7 and Galaxy Note.