Specialist plus-size fashion retailer High and Mighty relaunched its website last week in a bid to double its online sales over the next year.
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Highandmighty.co.uk has been redesigned to give it a more premium look by featuring a single image, rather than multiple images, on its front page and a carousel display feature to show its formal and casual looks.
High and Mighty managing director Gill Politis said: “The look and feel of the website wasn’t reflecting the quality of product that we have in-store. First impressions are key for us because we are different from any other retailer on the high street - we’re specialised.”
She added that the site’s navigation had been improved by moving the tabs to the top and expanding the menus. The search function has also been developed.
The retailer, which is owned by N Brown, plans to operate 25 stores by the end of next year. It had previously planned eight store openings this year but will now open that number across two years instead as it focuses on online expansion and store refurbishments.
High and Mighty is currently completing the roll-out of its new store format, which includes larger fitting rooms, to the remaining six of its 17 stores.