Fashion giant H&M is to relaunch its global websites in a bid to make them more consumer friendly.

The UK site, which only became transactional last September, will be revamped this spring.

The new website will direct customers straight through to the shopping site instead of the existing homepage, which requires shoppers to click through to shop.

H&M will also launch a transactional site in the US in early 2012.

H&M reported full-year like-for-likes to November 30 were up 5%. Net profits dropped 11% to £534m in its final quarter, despite sales rising 6%, which it put down to rising raw material prices.

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