Swedish young fashion chain H&M has launched its first iPhone application today ahead of the planned launch of its transactional website next month.
The home page for the app is a 3D fashion gallery that allows users to click through to campaigns and further areas of the application.
Users can view images and videos of product and browse pieces from each of H&M’s campaigns in detail.
A “my wishlist” area links to social networking site Facebook to allow users to share their favourite pieces with their friends.
The app will also have a store locater function, including a GPS-based search as well as a fashion news section that will be updated every week with localised content.
H&M iPhone app users will be able to sign up to receive first access to special offers and announcements.