Tesco’s US Fresh & Easy operation has introduced a product review section on its website to increase interactivity with its customer base.

When shoppers sample a product in stores through the US grocer’s Kitchen Table tasting area, they can then review it online.

A Tesco spokesman said: “This launch forms part of our strategy of listening to customers. We want to increase our ways of interacting with customers and this offers shoppers a fun way to share their thoughts.”

The Fresh & Easy website already interacts with customers using tools such as its Your Thoughts section and its blog. The grocer is also active on social networking site Twitter.

Tesco will announce its full-year results on Tuesday, when it will give an indication of how its fledgling US operation is faring. Broker ING said it “remains convinced with respect to the merits of Tesco’s longer-term international growth plans, though we are a little dismayed at the low level of recent international like-for-like year-on-year revenue growth”.