Everything Everywhere, the company formed after the merger of mobile phone firms Orange and T-Mobile, is to launch a transactional site.

According to Marketing magazine, Everything Everywhere is in discussions with digital agencies about launching an ecommerce offer.

The move follows a store roll out by the company, which has opened 24 shops in centres including Westfield London and Westfield Stratford.

Its new format sells Orange and T-Mobile products as well as a range of lifestyle technology items, such as home sound systems, storage solutions and home surveillance.