Luxury etailer is to introduce a “try it, keep it, buy it” scheme which allows shoppers to receive items for free and only pay for them if they want the product.

The My-Dressing Room service will send items to shoppers for free and only charge for the purchases seven days after delivery.

Collection will also be free to the customer. Those who order before 1pm will be eligible for same-day evening delivery.

The service is the first of its kind to launch in the luxury online fashion market. It comes after My-Wardrobe appointed a host of new recruits across its marketing, design and buying departments last month.

My-Wardrobe said it aims to reinforce its “immaculate customer-centric service” following its pre-pack administration sale last November. The site now aims to bridge the online fashion middle-ground between Asos and Net-a-Porter.