Fashion etailer My-Wardrobe.com enjoyed a record month in December, passing the £1m sales barrier in a month for the first time.

Sales were £1.1m, up 121% on last year, with its biggest shopping day falling on December 15.

My-Wardrobe founder and chief executive Sarah Curran said 2010 will be a very interesting year for online with big names including Selfridges, Zara and H&M joining the world of ecommerce.

“With a brand like Selfridges going online it will bring more footfall online, which is a positive thing. Of course it will make things tighter but there are new customers coming online each week,” she said.

She added that 2010 will be a key year for fashion etailers to focus on their menswear offers as more men move their fashion shopping online.

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