A raft of fashion faces and celebrities have been signed to celebrate the rebranding of Littlewoods Direct as Very.

The new site, which is aimed at 25- to 45-year-olds, will feature live web chats with names including model Caprice and presenter Fearne Cotton, who will launch her first fashion range through Very.

Parent company Shop Direct Group has rebranded the site to attract a younger audience (Retail Week, June 19) and offer an enhanced social element.

Other fashion names and celebrities will also create exclusive collections for the site.