Cath Kidston re-launched its website on a new platform which will allow the fashion and homewares retailer to expand its digital offer overseas.
The new site launched last month along with revamped sites trading in dollars on BT’s FrescaCommerce platform.
The retailer will trial a local language site in France before the end of the year before deciding on which further markets to target.
Cath Kidston has a strong international ecommerce business selling products to 160 countries through delivery from the UK.
Cath Kidston eccomerce director Amy Bastow said the retailer’s international digital business is “growing quickly” in the US, Australia and Saudi Arabia.
She added that data on online customers was helping to inform in-store ranges. “We opened in Singapore last week and we can match our ranges to what shoppers buy online there,” she said.
Outside of the UK, Cath Kidston already operates shops in Spain, Hong Kong, Japan, Korea, Taiwan, Thailand, and China, where it has three stores, all in Shanghai. Retail Week revealed last month it also plans to open in Indonesia.
The new website will feature online ratings and reviews, wishlists, e-vouchers, enhanced search, click and collect and a range of delivery options.
Cath Kidston will also relaunch its mobile site, which it shut down last year, later in the autumn.
The retailer reported that EBITDA jumped 13% to £21m in its year to March 31, 2013. In the period, the number of overseas Cath Kidston stores overtook domestic shops for the first time. The retailer operated 58 shops in the UK and 60 overseas by the end of March.