More than 80% of older women use the internet to save money as they become more tech-savvy to make their pensions stretch further, according to the Asda Mumdex.
The poll of more than 5,500 mums revealed that 85% of over-65s are using the internet and apps to save money and almost half of those over 70 are doing the same. Nine in 10 younger mums are using the internet to get the best deal.
Asda executive people director Hayley Tatum said: “Mums of all ages are now turning to technology when it comes to managing the household budget. It’s refreshing to see that smartphone apps and comparison sites are not exclusive to the younger generation, and in general mums are feeling much more optimistic as they find effective ways to make the pound in their pocket stretch further.”
The quarterly Mumdex report found two thirds of mums have used the internet to change energy providers and switch their home insurance policies to help boost their purses. They are also using going online to find the best possible interest rates on savings by changing banks and 75% of mums are regularly using online banking to monitor household expenses.
Some 78% of mums between the ages of 20 and 29 have recently shopped online via smartphones.
And three in 10 ‘non-working’ mums have used the internet to start an online business or learn a new skill such as a foreign language, according to the Mumdex.