Devon Keller, Head of user experience at Archibald Ingall Stretton, shares her view of good and bad apps.
Waitrose: Good App
As far as good apps go, Waitrose has one that’s a keeper. While you can’t purchase groceries with it, you can certainly sample some of their popular chef’s recipes and compile a shopping list for the next time you pop in.
One feature I use regularly is the conversion calculator. It’s nice to have all possible measurements in one spot.
The different counters are also very useful. I often go into the store and wonder about the names of all the different types of fish. With Waitrose’s fish counter you can not only see them, but also learn how to cook them, straight from the app.
Homebase: Bad App
The user experience of Homebase leaves a bit to be desired. The duplication of navigation, mirroring depth throughout, causes confusion. ‘Browse our products’, ‘Shopping made easy’ and ‘Shop’ are all from the first screen and all lead to the same thing.
The rest of the app could be simplified for ease of use. What is nicely done is the ability to read customer reviews directly within the app. It saves time having to research products separately. When attempting to purchase from the app I was taken to the Homebase website, which was definitely not mobile-friendly.