
Objectivity
Objectivity is a values-driven custom software provider offering a wide range of IT services: web and desktop apps, cloud, AI and ML, as well as maintenance. We specialise in delivering industry-tailored applications – we’ve been developing retail software solutions since 1991 and more than 100 of our professionals work in retail projects.
Contact info
- Website:
- objectivity.co.uk
- Retail Voice
Three ways in which the pandemic disrupted old-fashioned retail
Antiquated in-store experiences need to be brought up to date, says Objectivity’s Wayne Swallow, with technology being the solution to stop retail living in the past.
- Retail Voice
Data: The festive run-in will depend on data insight rather than footfall
As retailers prepare for the key festive trading season, there are huge competitive gains to be made from the data it will generate, says Miya Knights, author and retail technology consultant
- Retail Voice
Retail’s pandemic: reflections on a year since lockdown
It’s been a little over 12 months to the day since the UK entered lockdown. Conrad Digan, independent consultant at Objectivity, looks back at a year unlike any other for the retail industry.