Pop-up stores tend to be fairly ephemeral affairs, quite frequently here today and gone tomorrow and this one, from Nike, is no exception with a lifespan of just two months.

Designed in-house with the collaboration of Over The Rainbow, an Italian consultancy, and built by New Store Europe, this does, however, have a level of detail that marks it out as somewhat different from the normal rough and ready pop-up world.

Covering an area of about 1,076 sq ft, the store’s structure is composed of overlapping multilayer panels and a concealed hooking system for hangers and shelves.

The store is intended to highlight Nike 6.0, a new brand of clothing from the sportswear brand and, as well as the non-standard approach to construction, it also carries several video walls and hand-painted graphics.

The effect is of a deconstructed surf shack where the wooden planks are almost on the point of falling to the floor, but have somehow been frozen in time.

There is not actually a huge amount of stock in this relatively modest space, a wall of sneakers and some forward-hung T-shirts, but the effect is to focus attention on what is actually there.

The really good bit about this, however, is that it is in Mondello, the chi-chi beach resort where Palermo’s affluent head for a day out by the seaside.

If an excuse were needed to go and check out some unusual retail design while enjoying a few good meals and some decent scenery, then this must be it. You’ll have to be quick though as it is scheduled to be dismantled by August 3.