Next sows new seeds of growth

Next has moved confidently into home products and gardening with its new format, building on diversification such as floristry and home design

Its foray into diversification may have faltered in the 1980s, but Next’s latest move into garden and home may be on the money. By Gemma Goldfingle

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.