The British footwear brand announced two new distribution partnerships, expanding its global reach.
Dr. Martens has agreed a distribution partnership with Beside Group to enter the United Arab Emirates market for the first time. This will initially be through wholesale with branded stores planned for the future.
The firm also announced that its partner for Latin America, Crosby, opened a store in Santiago, Chile this week, its first in the country. This follows the opening of n store in Buenos Aires in August.
The Crosby-Dr Martens partnership also covers Mexico and Paraguay. As well as the two branded stores, the agreement also incorporates wholesale.
“These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach, said Dr. Martens chief executive Ije Nwokorie.
“We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”
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