Tracking consumer interactions across multiple channels enables retailers to communicate with customers with an unprecedented level of accuracy. 

A single, cross-channel view of the customer is vital, webinar finds.

That’s according to a panel of retail and technology experts at a live, interactive webinar run by Retail Week in association with infrastructure software provider TIBCO.

Watch the webinar

You can watch the Retail Week Seamless Customers Journeys in a Multichannel World webinar here. It’s free to view, you just need to register.

The webinar looked at why a seamless shopper experience across multiple touch points, a single view of inventory, and a single view of the customer are vital for retailers to achieve multichannel success and deliver bottom-line benefits.

On the panel was Gina Deeble, director of multichannel planning and commerce at home shopping channel QVC UK; Nish Kukadia, chief executive at flash sales site SecretSales.com; and David Rosen, head of strategy, analytics and consumer insights at TIBCO Loyalty Lab.

Topics covered in the webinar included:

  • Why customers who interact with a brand on more than one channel are more valuable and loyal than their single channel counterparts.
  • Why it’s critical retailers monitor and modify their inventory in real-time to match the needs and behaviours of their customers.
  • The challenges and benefits of moving from old legacy systems to a fully integrated system with a 360° view of customers.
  • How mobile apps and mobile analytics are helping businesses understand and communicate with consumers in real-time.
  • What emerging technologies are enhancing customer service and shopper insight for retailers and driving better loyalty among customers.

Watch the webinar

You can watch the Retail Week Seamless Customers Journeys in a Multichannel World webinar here. It’s free to view, you just need to register.