Online department store Littlewoods has invested £2.3m in its autumn advertising campaign which highlights the benefits of its payment plan.
The ad is focused on ‘the Littlewoods touch” which demonstrates how spreading the cost of purchases with Shop Direct-owned Littlewoods can “help to turn shoppers’ dreams into reality”.
The ad stars Littlewoods brand ambassador Myleene Klass who is seen moving through a playground filled with casually dressed women playing on a selection of retro looking rides.
As she touches each woman in turn, their outfits transform into elegant and stylish party and formalwear.
The voiceover concludes that “Everyone can get the look they want this autumn, with interest-free low weekly payments. That’s the Littlewoods touch.”
The campaign, which was developed with the retailer’s creative agency St Luke’s, launched on social media today and runs in TV, print and digital for six weeks from tomorrow.
Littlewoods brand director Gary Kibble said: “The Littlewoods touch brings to life the true essence of the brand, which is all about helping families to achieve the things they aspire to as well as the things they need.”