‘Unified retail’ is the latest term to be batted around boardrooms but – as our new digital guide finds – it is more than just a buzz phrase.
Unified retail takes omnichannel several steps further by breaking down the concept of channels and creating a shopping experience based entirely on the customer’s own terms.
And it is set to reshape the future of shopping.
Unified retail: a five-step guide to future-proofing your business, produced in partnership with Salesforce, examines what a unified retail model is and how retailers can adopt it.
It explores how to:
- Create a customer-centric culture
- Introduce new KPIs
- Invest in the right areas
- Leverage your assets
- Collaborate with the best partners
The guide addresses the challenges retailers are facing when trying to adopt the new model in their efforts to put digital transformation at the heart of their business.
For instance, the transition to a truly unified retail model will require a massive cultural shift within organisations, according to Alex Hamilton, head of insight at Isobar. He points out that “currently, most retailers do not have the right talent within their businesses to offer a unified experience to customers”.
“Unified retail brings together the choice and availability of online retailing with the discovery, service and immediacy valued by shoppers in store”
David Nicholls, retail customer solution architect at Fujitsu UK and Ireland
It requires fresh thinking and a new approach. But if retailers can get it right, the prize is clear, says David Nicholls, retail customer solution architect at Fujitsu UK and Ireland.
“Unified retail provides retailers with another weapon in their armoury against the online retail juggernaut,” he says. “It brings together the choice and availability of online retailing with the discovery, service and immediacy valued by shoppers in store.”
Download the full guide to learn how to adopt a unified retail model that puts the customer at the heart of your business.
Unified retail breakfast event
Come to our free unified retail breakfast event and hear from industry leaders including Marks & Spencer’s head of customer experience and the former boss of Neal’s Yard as we examine how unified retail will reshape the future of shopping.
Date: Wednesday July 4, 8.30am–10.30am
Location: Sky Bar at The Grange Hotel, London
Please RSVP to firstname.lastname@example.org
This event is open to retailers only