Marks & Spencer lost clothing market share in the run-up to Christmas while rivals made ground, industry data has shown.

The high street giant’s market share fell 37 basis points in the 24 weeks to December 23, when sales fell 0.5%, Kantar Worldpanel data indicated.

Over the same period rivals gained market share and sales.

Next’s share edged up three basis points in the period, when its sales rose 3%.

Debenhams’ climbed four basis points on the back of 3.6% sales growth.

Value giant Primark’s market share rocketed 63 basis points in the period and sales soared 17.9%.

The total clothing market grew by 2.7% in the period. Average selling price was ahead by 1.7% and volumes rose 1%.

Clothing sales in general stores edged up 0.5%, department stores were ahead 2.6%, online sales rocketed 16% and supermarket sales advanced 6.8%.