The retailer opened its three-floor 108,000 sq ft shop at Westfield London with a raft of new design features. The design has been created to reinforce department segmentation and places a strong emphasis on M&S’s Autograph range, which is located at the front of the store, as the retailer aims to double sales from the brand within three years.
M&S director of store marketing and design Nayna McIntosh said: “We’re looking to drive home the brand credentials of Autograph and grow the business.”
The store houses a deli in its womenswear department and its Food to Go soups and sandwiches offer in the basement. Outside the store, M&S has created a café based on its M&S Kitchen format, which it piloted in Canterbury.
The retailer will carry out a value engineering programme at the store to ascertain how to make the design more cost-effective for roll-out from 2010.
M&S is due to report its interim results next Tuesday. Broker Seymour Pierce forecasts profits will be£310 million against£452 million in the previous year.