TikTok Shop has chosen a UK-based global fulfilment provider as its partner to help carry out large volumes of orders placed through the social media platform.

Huboo will be available to UK-based TikTok sellers from April as a certified fulfilment provider, enabling brands and influencers to sell more products and grow their businesses by outsourcing fulfilment to Huboo’s network of centres.

It provides an efficient picking and packing process, on-time fulfilment and ensures deliveries arrive in pristine condition.

Huboo will be available to offer integrated ecommerce support by providing warehousing space, facilitating automatic delivery and returns, managing stock and tracking goods.

The partnership also provides Huboo with exposure to UK sellers on a platform with 1 billion monthly active users.

TikTok will become fully integrated into Huboo’s solution and existing clients can use the social platform as an additional sales channel.

Huboo vice-president of enterprise sales Mark Elward said: “TikTok is fast becoming a leading global product recommendation engine that both influences and drives sales, and it’s great to see the platform enhancing its fulfilment proposition to help sellers and brands increase orders and maximise the social commerce opportunity. 

“We’re proud to be selected as a certified partner for a social giant with so much ecommerce potential. By selecting Huboo as their fulfilment partner, in a few simple steps TikTok sellers can offload the burden of picking, packing and shipping items, and get back to growing their sales, with peace of mind that we’re taking care of everything else.

“We will now channel our efforts into helping sellers find new and unexpected ways to get noticed on TikTok. This includes harnessing interactive, shoppable videos that encourage website visitors to purchase products straight from the video by clicking a link or image.”