Strategy spotlight: Five ways Amazon is sharpening focus for profitable growth

Amazon Rivian electric vehicle

No retailer is immune to current market pressures, not even Amazon. 

After years of double-digit growth, the reversal of the rapid shift to online during the coronavirus crisis, higher overheads and a global cost-of-living crisis have pushed Amazon to a tipping point.

As the etailer reassesses its strategy for long-term profitable growth, Retail Week Prospect analysts explore five key ways that Amazon will sharpen its focus and better balance its short- and long-term priorities.

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