Q&A: Canopey founder on launching a verified sustainable marketplace
Canopey’s founder Thomas Panton speaks to Retail Week about the launch of its sustainable marketplace, the ways it is eliminating greenwashing and its plans for reaching a varied consumer and retailer audience.
Launched in October of this year, Canopey was set up by former Greenpeace employee Panton in a bid to help consumers “buy better”. It brings together verified, sustainable products in one marketplace.
Alongside his two co-founders and two employees, Panton is raising awareness about the benefits of shopping ethically while calling out the brands accused of greenwashing.
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