Alibaba Singles’ Day sales surpass $70bn, spurred by luxury

Alibaba faces legal action over counterfeit goods

Alibaba posted record sales of $74bn (£56bn) for its annual Singles’ Day Sales event, which this year was extended beyond the usual one day of deals.

The Chinese retail giant posted sales of $74bn (£56bn) over the course of the event, which this year spanned three days between November 1 and 3 followed by the usual November 11 Sale bonanza.

Alibaba’s sales were spurred by a surge in luxury brands including Balenciaga and Prada joining the event for the first time as Chinese shoppers swapped overseas travel for domestic spend amid the ongoing conronavirus pandemic.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.