Tesco has delayed changes to its Clubcard loyalty scheme after customers reacted with outrage.
Tesco had intended to make changes to the scheme immediately but they have now been postponed until June, The Guardian reported.
Tesco customers were angry that the value of vouchers was affected. Under the proposed “simplified” arrangements, shoppers would get three times the value of their vouchers with more than 100 commercial partners as standard.
However it ended offers worth two and four times the value – the latter included some of the most popular deals among consumers.
After the backlash Tesco said that in the light of consumer feedback it would not make the changes until June 10.
MoneySavingExpert.com founder Martin Lewis told The Guardian: “Tesco has seriously misjudged the mood here, especially as by definition those hardest hit were its most loyal customers.”