Morrisons price match ads cleared after Aldi complaints, but asked for more clarity

Morrisons has had the validity of its Match & More scheme cleared

Morrisons has had the validity of its Match & More price match scheme cleared by the advertising watchdog following complaints from rival Aldi.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.