Marks & Spencer has unveiled a marketing department restructure as part of the latest phase of its transformation push.
The retailer has appointed Sharry Cramond to the new role of marketing director, food and hospitality.
She joins from US retailer Southeastern Grocers and has previously worked at Tesco and Australian retailer Coles, as well as at food brands.
Nathan Ansell, at present marketing director, customer and loyalty, will become marketing director, clothing and home.
Rob Weston will become marketing director, brand and customer, including being responsible for “a new customer centre of excellence”.
All three will report to Patrick Bousquet-Chavanne, executive director, customer, marketing and digital.
Bousquet-Chavanne said: “We’re changing M&S. Marketing and customer engagement will play a significant part in our transformation.
“The new team structure reflects this and, coupled with our one-brand approach, will ensure that we are faster, more commercial and acutely focused on our customers.
“Sharry is a creative firebrand who brings strong food and digital experience to the team. We are looking forward to working together to drive our transformation plan with pace and clarity for our customers.”
M&S also said that Victoria Self will join M&S as digital director from January 25. She will also report to Bousquet-Chavanne.
The marketing overhaul follows changes to M&S’s distribution network announced yesterday.