M&S's Bousquet-Chavanne says nurturing trust in a brand is vital

M&S executive director marketing and international Bousquet-Chavanne said that consumer trust in the M&S brand is “nothing short of exceptional”.

M&S marketing boss Patrick Bousquet-Chavanne has hailed the level of trust in its brand and said it needs to be “nurtured” as the business evolves.

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