By George MacDonald2019-10-29T11:23:00
Marks & Spencer has unveiled a new menswear marketing campaign to emphasise how its offer has changed and prompt a reappraisal by shoppers.
Marks & Spencer’s ‘Slimmer, Sharper, More Stylish’ campaign is focused on casual outwear and knitwear. For the first time in more than a year, the menswear offer will be promoted with print ads as well as on billboards and social media.
The retailer hopes consumers will notice a difference in its menswear offer this season, following a range edit and increased emphasis on casualwear to reflect the declining popularity of suits and ties.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.