French Connection has teamed up with celeb photographer Rankin to create a new marketing campaign that features naked models.
The fashion brand’s new autumn/winter campaign, From Sketch to Store, was created by Rankin’s in-house creative content agency, The Full Service.
The naked models have had French Connection clothing sketched on to them.
French Connection marketing director Jennifer Roebuck said: “The sketch to store campaign really brings out the fearless nature of the brand and our design credibility but with a twist. When you look back at the iconic FCUK campaigns you can also see the fearless attitude and that is part of the brand and our design philosophy. I would say it is different than what we have produced with other creative partners over the past two to three years, but is in keeping with our overall brand DNA. ”
The retailer will use the campaign across print and online until December.
Rankin created the images by first photographing the models naked and then sketching the clothing designs over the images, so the models look like they are wearing actual garmets from the fashion retailer’s new collection.
It is French Connection’s first black and white marketing campaign.
Rankin said: “I’ve always admired the brand for striving to push boundaries, and for their fearless approach to captivating campaign concepts. I hope the ‘From Sketch to Store’ execution by The Full Service continues their history of stand out campaigns.”