By Luke Tugby2016-05-20T13:43:00
Iceland is ditching celebrities for “real mums” in its adverts as the grocer accelerates its drive to take marketing in a “new direction”.
Please sign in now if you have a subscription
Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:
Discover Retail Week subscribe now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.