How to mix digital marketing campaigns with traditional media

Channels are merging and shoppers are increasingly choosing to mix and match channels when making a purchase

As the digital world continues to grow apace, it leaves retailers in a quandary. How should traditional media marry with digital marketing campaigns? Sarah Butler reports

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.