Comment: Marks & Spencer's new ad rightly celebrates pioneering women

Shot by celebrity photographer Annie Leibovitz, Marks & Spencer's new ad stars, among others, Oscar-winning actress Dame Helen Mirren and artist Tracey Emin

M&S marketing director Steven Sharp is right in his view that the British have a history of being creative and pioneering, and that the leading ladies in the retailer’s latest TV spot represent just that.

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