
Mark Smith
Mark Smith is the managing director at Trinny London, a global, digital-first beauty brand on a mission to help customers fearlessly feel their best self. In his role, Mark is responsible for spearheading the company’s business and retail strategy as it continues to grow and expand into new markets.
Mark has extensive experience in fast-growing consumer facing businesses. Prior to joining Trinny London, he was chief operating officer at Sweaty Betty. He has also held director roles at Pho and Evans Cycles.
Opinion‘Retail doesn’t need more stores – it needs better ones’
Too many retailers still treat online and offline as competing channels but together they create a richer customer relationship, argues Trinny London managing director Mark Smith

















