‘Retail doesn’t need more stores – it needs better ones’
By 
Mark Smith2025-09-09T05:30:00
Too many retailers still treat online and offline as competing channels but together they create a richer customer relationship, argues Trinny London managing director Mark Smith
The reality is that customers don’t want more. They want better. Places that feel personal, thoughtful, and worth leaving the house for. That’s the real challenge, and the real opportunity, for retail right now.
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