HomeForm this week launched its biggest ever in-store spring marketing campaign for its three brands Möben Kitchens, Sharps Bedrooms and Dolphin Bathrooms.

Specially designed point-of-sale and window display materials, as well as product stickers, will run throughout the retailer’s 150 stores until May 25 as it aims to attract cash-strapped consumers.

HomeForm group marketing director Mark Collier said the initiative follows on from its January Sale push, which was more successful than expected. He added that HomeForm anticipates “achieving even higher sales” through this campaign.

Sue Benson, managing director at The Market, the design agency that executed the campaign, explained that the initiative has been designed to “reach out to women” and “encourage interaction and involvement” with the three HomeForm brands.

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