Amazon Prime, the etailer’s speedy delivery membership scheme, turns 10 in the UK today. Amazon reveals what the best-selling products have been over the past decade.

Amazon Prime, which offers unlimited next-day delivery, launched in the UK 10 years ago today. The membership scheme is now one of the online giant’s biggest growth drivers.

Exclusive research for Retail Week carried out earlier this year by ICM revealed that a third of UK adults now use Amazon Prime.

To celebrate the tenth anniversary, Amazon is creating ‘Prime Villages’ and all households in the area will receive Prime membership for a year.

The villages have been chosen as their residents have been among Amazon’s most frequent customers over the past decade.

The villages are Calvert Green, Buckinghamshire; Churchover, Warwickshire; Daresbury, Cheshire; Garvald and Bara, East Lothian; Holwell, Hertfordshire; Kirkton of Tough, Aberdeenshire; Llanwern, Newport; Marloes and St Brides, Pembrokeshire; Roughfort, County Antrim; and Rubane, County Down.

To mark the anniversary, Amazon has also revealed its top-selling products via Prime in the UK.

Amazon Prime UK best-selling products
Fire TV Stick
25 by Adele (CD)
Bio Oil Specialist Skincare Oil
Cards Against Humanity
Frozen (DVD)
GHD IV Styler 
Tassimo Costa Americano coffee pods
Amazon Echo Dot
Brita Maxtra Water Filter packs
Fire Tablet
Oral-B CrossAction Electric Toothbrush Replacement Heads
Lean in 15 – The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and Healthy (book) by Joe Wicks
Amazon Echo
Catsan Hygiene Cat Litter
Tommee Tippee Sangenic Compatible Cassette (nappy disposal system)

Prime Now best-sellers

Amazon launched its even speedier delivery service Prime Now in London in June 2015.

The service, which offers delivery in one or two hours, is now available to more than 30% of the UK population in selected postcodes in Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. 

It would appear the service is popular with new parents as nursery product Baby Blackout blinds and soft toy Sophie The Giraffe are the most-purchased products on ultra-fast delivery.

Amazon said its fastest-selling items on Prime Now was Nintendo mini classic SNES.