Sales at discount fashion etailer M and M Direct grew 21% in the ten weeks to January 3.

Online orders were up 30% to over 800,000, which was 2.7m items.

International sales rose strongly helped by the Euro. In June M and M launched its site into the European market which opened up its offer to customers in Germany, Holland, Belgium, Luxembourg, Republic of Ireland, France and Monaco in local currencies.

M and M Direct chief executive Steve Robinson said that it plans to launch a German language website this year. “International will be an increasing part of the business. But we want to keep growing the core and look for more white-label opportunities.”

The etailer has a turnover of just over £100m. It is owned by private equity group TA Associates which bought the business in 2007. M and M has been tipped as one retailer which may consider floating this year.