Luxury bridal brand Vera Wang has introduced its debut ready-to-wear collection to the UK and European markets.
The 30-piece autumn/winter 2026 collection, which focuses on tailoring, fluid jersey, shirting and everyday layering, is available online via the brand’s own website and Farfetch.
Pricing for the ready-to-wear edit begins from £270, with outerwear and key investment pieces priced up to £1,350.
The launch marks the brand’s first dedicated move beyond bridal and into the contemporary ready-to-wear market.
Vera Wang said its spring/summer 2027 collection will be presented to wholesale partners in London and Paris this month and next.
The upcoming ready-to-wear collection will sit alongside an expanded lifestyle offering, including activewear.
Founder and chief creative officer Vera Wang said: “This is an entirely new experience for Vera Wang as we have never before offered product at this price point, for this segment of the market, and at this level of geographical penetration.
“I look forward to partnering with Batra Group in creating a collection of specific pieces that reflect my love for wardrobing with a sophisticated, nonchalant and versatile attitude, one that resonates across all age groups, cultures and borders.”
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