Luxury bridal brand Vera Wang said it is entering a “new chapter” with the launch of its first ready-to-wear line for the UK and European markets.
The autumn/winter 2026 collection marks the brand’s first dedicated move beyond bridal and into modern ready-to-wear.
It said the collection is a focused edit “designed to move with the women who wear them, across different rhythms of life”.
Vera Wang ready-to-wear will sit in the contemporary luxury space, with prices starting at £270 and hero pieces, including outerwear, as high as £1,350.
The ready-to-wear line, developed in partnership with global brand platform Batra Group, will launch to the market on May 1, 2026.
Chief creative officer Vera Wang said: “This is an entirely new experience for Vera Wang as we have never before offered product at this price point, for this segment of the market, and at this level of geographical penetration.
“We are thrilled to be partnered with Batra Group to introduce a collection of specific pieces that reflect my love for wardrobing with a sophisticated, nonchalant and versatile attitude, one that resonates across all age groups, cultures and borders.”
Batra Group chairman Rajiv Batra added: “This launch represents a new chapter for both Vera Wang and Batra Group: the brand’s first entry into modern ready-to-wear, and the beginning of Batra Group’s luxury division.
“Batra Group’s commitment to Vera Wang brand stewardship. This collection is not an expansion of scale, but a refinement of purpose –building a modern ready-to-wear line that feels true to the brand’s authorship. AW26 sets the foundation for a long-term presence in Europe, grounded in design integrity.”
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