All Loaf articles
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AnalysisNew data shows Sosandar, Loaf and Beauty Pie smashed FY21 ecommerce growth
An additional ranking compiled by analysts in Retail Week’s latest report reveals the UK retailers that achieved the highest online sales growth for FY2021 – and features some surprising names
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Gallery
Store gallery: Inside sofa brand Loaf’s biggest showroom yet
Sofa brand Loaf has selected Edinburgh for its ninth store – its first in Scotland and its largest location to date.
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News
Exclusive: Loaf names Sam Perkins chief executive as founder Marshall takes up brand role
Furniture specialist Loaf has appointed former In The Style boss Sam Perkins as chief executive as founder Charlie Marshall steps aside, Retail Week can reveal.
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Analysis
Research: Nike, Asda, Primark, and Loaf reveal in-store CX strategies
Retailers must seize the opportunity to create differentiated and compelling in-store experiences if they want to thrive in the future, 25 leading retailers and experts warn in our new report
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Prospect Analysis
Stores at Loaf
Loaf’s bricks and clicks strategy is taking off with the opening of its Loaf Shack showrooms. The retailer is targeting eleven in total, expanding outside of London and beyond.
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Prospect Analysis
Loaf (Overview)
Loaf is a fast-growing online furniture retailer characterised by its laid-back, informal approach. Its mission is to make the buying and delivery process as simple and hassle-free as possible for customers.
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Prospect Analysis
Loaf (Strategy)
Loaf has made the transition from a small to a medium-sized business and has invested heavily in systems and infrastructure to support this. It is now having a massive push on full multichannel development, driving ahead with the development of a series of Loaf Shacks to support its online offering.
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Prospect Analysis
Loaf (SWOT)
By combining content and commerce, and bringing a digital-first approach to furniture retailing, Loaf has built a strong brand identity that is resonating well with today’s constantly connected consumer. Despite its rapid growth, Loaf is still modest in size compared to many other furniture retailers such as IKEA and DFS, giving it much less clout in the competitive current marketplace.
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Prospect Analysis
Technology strategy at Loaf
Loaf is in the process of assessing where it takes its technology next, as it gears up for rapid growth over the next few years. Currently most of its systems are bespoke and built in-house.
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Prospect Analysis
Loaf (People)
Loaf continues to be headed up by its founder Charlie Marshall. Monsoon Accessorize founder Peter Simon has also held a significant minority stake since 2014.
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Prospect Analysis
Loaf (Financials)
Loaf has been growing rapidly over the past few years. It delivered a strong set of results for the year ending 31 March 2022 (FY2021) despite an “overall softening of the furniture market after exceptional customer demand during Covid, heightened supply chain disruption, a continued highly competitive retail trading environment and escalating global uncertainty.”
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Prospect Analysis
Ecommerce at Loaf
Loaf started life as an online only retailer, and while stores are now a significant opportunity for the retailer going forward, online remains critical to its growth.
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Prospect Analysis
Customer and marketing at Loaf
Loaf primarily targets young professionals. Its laid-back approach and commitment to offering a hassle-free shopping and delivery service appeals particularly to this time-poor segment of the market.
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Prospect Analysis
Supply chain at Loaf
Over the past few years the relationship with Wincanton has significantly increased warehouse capacity for Loaf and has given it the ability to scale up customer deliveries as it continues to grow. Ensuring hassle-free delivery is a key element of Loaf’s strategy.
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Prospect Analysis
Loaf (Outlook)
Loaf is preparing to open its ninth ‘shack’ in the UK in Edinburgh at the end of 2022, bringing its total showrooms to just under 10. Its first showroom in Scotland, it will be looking to broaden its presence outside of London. The Edinburgh shack will be Loaf’s largest showroom to date, offering over 9,000 /sq ft of space.
