Littlewoods will today premiere its new television advert for Littlewoodsdirect.com, starring fashion advisers Trinny and Susannah.

The seven-week campaign is to raise awareness of both the brand and this season’s collection.

A print campaign will launch next week in several monthly and weekly women’s magazines. In the year to April 31, Littlewoods Direct Group invested£15 million in its above the line advertising.

Last month, Littlewoods chief executive Mark Newton-Jones outlined ambitious plans to double its online sales to£1 billion by 2011. Online sales account for about 50 per cent of Littlewoods’ sales and are expected to hit£500 million in the year to April 31.


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