Littlewoods Direct is launching a Christmas campaign that will be the biggest investment the company has made in mass media advertising.

The£5.5 million multi-channel campaign will run from November 3 to December 23 across television, print, online and PR.

The 50-second TV ad shows a Littlewoods Direct rocket landing on a planet.

Residents of the planet are then transformed with outfits and electrical goods. The action is set to the song “Dream a little Dream” by the Mamas and the Papas.

To accompany the ad, 30-second and 10-second versions will be shown to promote the affordability of the Christmas range, as well as the convenience of home delivery.

A print campaign, including 121 adverts in 130 million copies of magazine and newspaper titles, will also run.

David Inglis, trading director of Littlewoods Direct, said: “We are focusing this campaign around the key issues for our customers, namely great products, affordably priced and conveniently delivered, while reflecting the enjoyment of gift giving at Christmas.

"The purpose of this campaign is to drive sales and recruit new customers as the Christmas period accounts for around 40 per cent of our annual sales.”

Shop Direct, the owner of Littlewoods Direct, has also announced a series of senior appointments.

Justin Young has joined the Liverpool-based retailer as sales director, following a recent restructure and Carl Dawson will be chief information officer when he joins, before Christmas.

Dawson is currently chief information officer at Thomas Cook and will have responsibility for IT strategy.

Ann Bryon has already started as group corporate communications director. Previously, she fulfilled the same role at B&Q.